Email is a sort of digital currency that we use to get around online. Want to download a free piece of content? Pay with your email. Want to buy a pair of shoes? Enter your email address to get a 10% discount and then track your order later on. Want...
David Ogilvy, the father of advertising, once said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” It’s been awhile since he...
Abe Dearmer
